We are a technology-based creative company that uses relevant, effective channels to create and deliver brand messages in a world that is increasingly digital-centric and capable of rapid information gathering and assimilation.
We were born digital. Unlike many large agencies who are busy today trying to absorb digital into their service spectrum (and probably making a hash of it), we were always ‘digital’ from the word go.
We are part think tank, part marketing and communication channel strategists, part digital optimization and branding consultancy… and we are all business. We excel at developing creative concepts, branding ideas and communication strategies based on and around technology.
"Create your own visual style… let it be unique for yourself and yet identifiable for others."Orson Welles
"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."Dieter Rams
"I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion."Muhammad Ali
"Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy."Leisa Reichelt
Our “Effect” can be different things to different people in different contexts, but the two constants are (a) the quality and scale of our ideas and (b) collaborative impetus. Our partners are the best complements to our ideas for your brands, with design, management
and quality assurance of the highest level coming from our core team at F5 Effect on each and every single client or project.
F5 Effect identifies audience needs, attitudes, proclivities and behaviour, in order to define why and how users want to interact with a brand. Our analytics group determines KPIs and analyzes interaction to continually improve the experience and effectiveness of each program.
• Focus group & online surveys
• Usability studies
• Website, social and campaign analytics
• Social listening and “trendspotting”
• Dashboard and reporting tool development
• Competitor digital media analysis
We translate research insights into marketing and business strategy. Our team devises a clear plan to achieve core brand and business goals, from raising awareness and shaping brand perception to creating engaged user bases and catalyzing specific behavior.
• Brand planning and marketing
• Product strategy
• Business & organizational consulting
• Communications & connections planning
• Search strategy (SEO and SEM)
• Social media strategy
• CRM/CSR strategy
• Mobile and handheld strategy
• Process verification and optimization
Our interaction designers and content strategists work with you to create the architecture for platforms and experiences that are intuitive and enjoyable to use.
• User personas & scenarios
• Business analysis
• Content strategy Information architecture
• Interaction design
• Mobile and handheld experience design
F5 develops brand experiences across multiple channels and digital touchpoints, with the goal of combining inspiration and usability to communicate clear brand messages that drive engagement and action.
• Creative conceptualization
• Audio and Visual design
• Production and asset development
• In-store and outdoor digital and handheld
F5 Effect’s engineering team develops solutions for our clients that enable their business operations. We conceptualize to build systems to be scalable, stable and extensible, while delivering user-centric functionality. We work with client teams to identify and employ the right suite of technologies to ensure each solution is realized as intended.
• Technology leadership
• Business analysis
• Quality Assurance
• Mobile and handheld development
• Content management
• Social technology
• Media management
• Rich web apps
• Social business design
Some of Our aditional capabilities include:
• Digital media planning and buying
• Digital media strategy & optimization consulting
• Digital transformation consulting
• Digital strategy roadmaps
• Marketing planning and consulting
• Digital media audit and assessments
• Gap analyses
• Studio functions
We create meaningful marketing
programs for our clients based on audience insights and analysis of user needs. The result is a clear strategy and creative ideas implemented across all relevant channels, driving awareness, enabling new behavior, and creating possibilities and revenue.
Cutting edge tools, a clear perspective with focus on the long-run and an enduring 24/7 global engagement platform. Our capabilities include e-commerce, content and community sites, as well as Web applications, intranets, and brand platforms.
Our “effect” connects brands with consumers by building communities, reaching influencers, and developing exceptional, user-centric content. Our expertise stretches from social business strategy to content development, community management, application builds, and API integration.
Being tech-savvy is one thing, but keeping an eye on all tech with a view on game-changing initiatives and innovations is our passion and specialty. Our expertise extends from building mobile websites and mobile advertising to applications for tablets, connected televisions and gaming.
We use data to develop “segments of one” that span intelligently across engagement platforms such as email, mobile, personalized Web experiences and social media platforms. Our capabilities include audience modeling and segmentation, list development, email campaigns, loyalty programs, social and mobile CRM strategy, and analytics.
We help companies integrate digital into retail and outdoor environments, including displays, kiosks, billboards, and touch-screen interfaces. Our expertise includes using mobile to enhance in-store shopping and remove the barriers between physical and digital retail experiences.
We believe all engagement begins with an idea, and an online search. A comprehensive approach to search is essential to the performance of any business aspiring to survive in the economies to come. We work with our clients to create search-aware organizations, ensure web properties are optimized for search, and create content that maximizes traffic and drives desired outcomes.
F5 Effect has the capability to develop and assist in launching new digital products and services that may add value to our client’s portfolio of offerings. We focus on creating experiences that will be embraced by users, business models that drive ROI, and operational plans that allows the product to thrive as an ongoing operation.
Digital properties depend on exceptional content to be valuable to their users. F5 creates the video, photography, animation, and editorial content required for vibrant digital communication and ensures it reaches its target audiences through search, syndication and promotion.
F5 helps companies create and evolve brands that resonate with target audiences and create long-term competitive advantages in the marketplace. We help translate strategy into clear, visual brand attributes that are built to work in a multi-channel digital environment.